Founded in 1818, HARTMANN is considered as one of the pioneers in health care field. For 185 years HARTMANN has established an outstanding history of innovation and partnership dedication. It has built an esteemed status in product development and testing throughout the years. Since its establishment HARTMANN has always believed in working closely with it's customers in order to produce pioneering solutions in the health services, which was an outcome of the renowned history of HARTMANN's outstanding professionals and their innovation in the medical world.
The Middle East regional office, founded in Dubai in October 2003, was established in light of HARTMANN's international continuous support for its products, partners and customers. The primary objective of HARTMANN Middle East is to build a sound market share, in order to contribute to the growth of the whole group.
The regional objectives are to have a full understanding of the market trends and competition in order to create and develop regional marketing activities and programs to form synergies between regional organizations. Through this process HARTMANN Middle East provides coaching and advice to support localized activities based on the head office directions and framework.
HARTMANN Middle East has set a clear strategic approach for the region that aims to drive business expansion and profitable growth through development of a sound regional management structure. The main function of the structure is to offer various support & services to HARTMANN's partners throughout the region.
Due to the increasing development and competition in the region, there will be an intensive regional marketing and sales support that aims to strengthen the brand awareness among the target group to drive sustainable sales. Another area of support would be offering regional financial services across the region to achieve a vigorous profitability. The regional management will also offer legal and logistical functions to facilitate the business development in the region.
